Unethical UI Design
Below is an example of how an ecommerce store of press on nails (Hecha Asi Nails) uses unetical design to trick customers into buying their products/ spend more money. The highlighted red sections shows where unethical practices occur.
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Cultural Insipred
Around the World Nails
A celebration of identity and heritage, each nail represents a different flag and cultural motif brought together in one wearable story.
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Game Day Energy
Bold lines, team colors, and a soccer centerpiece transform these nails into a tribute to competition, passion, and victory.
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Soft Luxury
Neutral pink bases paired with textured patterns and delicate butterflies create a balanced look that feels both classy and playful.
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Sweet Cravings
Sculpted desserts turn nails into miniature art pieces, blending realism and creativity for a design that sparks instant conversation.
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Cotton cable-knit short-sleeve POLO
Regular Woodland
5400 PKR
Supplies
Supplies
Nail Tools
fan love
“These nails literally changed my life. I put them on and immediately got promoted, engaged, and my skin cleared. OBSESSED.”
Jessica Miller
“Everyone stopped me in Target, Starbucks, and the DMV to ask about these nails. Main character energy unlocked.”
Emily Anderson
“My boyfriend cried when he saw these. He said they’re the most beautiful nails in the entire universe.”
Sophia Martinez
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Unethical Design Used In This Website
Pretty ≠ Usable
This website may look clean and visually appealing at first, but low-contrast and small text can make key content hard to read, frustrating users. Following WCAG guidelines ensures all text is legible, improving usability, accessibility, and overall user experience.
False Urgency
The “Ultimate Sale” text is hard to read due to low contrast on a white background, creating accessibility issues for low-vision users and poor readability overall. In UI design, text should clearly stand out from its background — when contrast is too weak…
Time Countdown
Urging users to make quick purchases by creating a sense of urgency, often with countdowns or limited-time offers.
Fake Reviews
Fake reviews are unethical because they deceive users and break trust. People trust real experiences and natural photos over staged, polished ones. Brands should use only authentic reviews and images to maintain credibility.
Decoy
A decoy option—priced higher with extra features—is added to make the middle option appear more reasonable. This tactic discourages choosing the cheapest option, subtly guiding users toward the intended choice.
Lets Fix It!
Let's see an example of how this site can be improved ethically. Below is the changes highlighted in green.
NEW COLLECTION
View All
Cultural Insipred
Around the World Nails
A celebration of identity and heritage, each nail represents a different flag and cultural motif brought together in one wearable story.
Just In
Game Day Energy
Bold lines, team colors, and a soccer centerpiece transform these nails into a tribute to competition, passion, and victory.
Just In
Soft Luxury
Neutral pink bases paired with textured patterns and delicate butterflies create a balanced look that feels both classy and playful.
Just In
Sweet Cravings
Sculpted desserts turn nails into miniature art pieces, blending realism and creativity for a design that sparks instant conversation.
Just In
Cotton cable-knit short-sleeve POLO
Regular Woodland
5400 PKR
Supplies
Supplies
Nail Tools
fan love
“I’ve tried a lot of press-ons and these are the first ones that actually look like I went to a salon. They’re thin but sturdy, and the shape is super flattering.”
Jessica Miller
“I put these on for a weekend trip and they lasted over a week. I cook and type all day, so I was honestly impressed they didn’t pop off.”
Emily Anderson
“I work in an office and type all day, and these held up surprisingly well. They still look polished after a full week.”
Sophia Martinez
Ultimate sale
get 20% off
Limited time. Unclock our best deals – don’t overthink it.
Get Discount
Get started